With online fraud and identity theft so prevalent, shoppers need to feel they can shop with confidence on your e-commerce site. You must reassure them that your site is reputable and offers features to protect their privacy. Make sure you have a trust certificate like Hacker Safe or VeriSign and an updated SSL certificate to help ensure that you have customer trust and that you can offer the most secure shopping experience.
When completing any task, it’s handy to know how far you’ve gone towards completing it and reassuring there’s an easy way back if you make a mistake. The same applies to placing online orders. You must ensure that your customer knows where they are in their purchase process. They need to know how many steps are yet to be completed and how many they’ve already accomplished. Breadcrumb navigation helps customers to do just that. It stops them from getting bored and helps helps to minimise order abandonment. If they make a mistake, breadcrumb navigation will also help them to go back a previous step and edit any mistakes they have made rather than quitting the purchase and starting again from scratch. If they’re forced to do that, its more than likely that they will simply give up on the whole process altogether.
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