Retail Inventory Management

Whether multi-channel selling drives your growth in sales volumes or is necessitated by it, positioning your stock in more than one outlet will be inevitable. Whether you are selling on the highstreet, through a webstore, through an online marketplace like Amazon or eBay, on or all of the above, properly managing eCommerce inventory across all of your sales channels can be the key to your success.

Maximizing sales across multiple sales channels requires you to expose your inventory through all of them. But unless you can adjust stock levels in real time, you risk overselling and disappointing customers. Split your stock up in virtual silos and you risk missing out on larger orders you could have fulfilled.

You have to view your inventory as one and make it available to all through every channel but to do this you must engage in real-time stock management. Every time you sell an item, the stock level has to change in every sales channel in real time. This is relatively easy to do if your sales volumes are low, sales are few and far between or if you have only a couple of sales channels to manage but as your business grows, your stock management challenges can become a real headache.